#CurvesInBikinis & #SwimSexy Campaigns

In 2015, we featured Ashley Graham in #CurvesInBikinis: the first campaign with a plus-size model in Sports Illustrated's Swimsuit Edition. The campaign not only catalzyed Graham’s supermodel status, but landed her the cover in the 2016 Swimsuit Edition. She returned to the 2016 campaign as well with activist Philomena Kwao and Nicola Griffin, the first model over 50 to appear in the Swimsuit Issue.  
See coverage by Adweek: 2015 | 2016

—Art Direction

Agency: KraftWorks
CD: Neil Kraft
Senior AD: Karen Lee
Photographer: Russell James

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