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The Performix brand, name, and packaging line was created from the ground up as an ultra-premium supplement range by Corr Jensen. The packaging was developed to convey efficacy, elegance, stand out in a visually loud and crowded GNC store, and catch the eye of consumers looking to level up their performance.

—Package design

—Brand Design

—Logo Design
Agency: Kraftworks
CD: Neil Kraft
Senior AD: Alison Munn