Performix
The Performix brand, name, and packaging line was created from the ground up as an ultra-premium supplement range by Corr Jensen. The packaging was developed to convey efficacy, elegance, stand out in a visually loud and crowded GNC store, and catch the eye of consumers looking to level up their performance.
— Package Design
— Logo
— Branding
Agency: KraftWorks
CD: Neil Kraft
Senior AD: Alison Munn
CD: Neil Kraft
Senior AD: Alison Munn
Packaging
![](https://freight.cargo.site/t/original/i/e9588694a7fc7578807246532e44d241a1f7714307375b730a48a49a53c8227f/Corr-Jensen_o.jpeg)
![](https://freight.cargo.site/t/original/i/fd8be53e24c40555a9811724bbdc4d291582e94a0dae4aa04be5a8d0f6e1ea0c/COMP_Performix68062_all-boxes_SW_o.jpg)
![](https://freight.cargo.site/t/original/i/70ab1997f78fe2ebf135ce6abb84fd9633649b001fa70d5d303a341deca5824e/COMP_Kraft-Performix68062_smallbox_RV3_o.jpg)