Maestro Dobel Tequila
The "Rewritten" campaign highlights the revolutionary technique developed by Maestro Dobel to create the world's first clear, multi-aged tequila, featuring rule-breaking musician and entreprenuer Perry Farrell. The brand look & feel was overhauled across marketing collateral and digital platforms to create a rebellious new mystique. See the website live.
—Branding
—Website
—Print Collateral
—Art Direction
Agency: KraftWorks
CD: Neil Kraft
Senior AD: Karen Lee
CD: Neil Kraft
Senior AD: Karen Lee
Website: About
Website: Social Media Hub
![](https://freight.cargo.site/t/original/i/8158073d8d1dc6d1134aa104407579ce7a5fdea921e89b7e461341b435d4d857/500-1-DOBEL-WEB_0011_SOCIAL-HUB.jpg)
Marketing Collateral & Sell Kit
![](https://freight.cargo.site/t/original/i/196b0587e3236820bfcc9b603785768a58693714dba5bd814efa8efe46b35459/469-1-KW-MarketingCollateral2016-34.jpg)
![](https://freight.cargo.site/t/original/i/6e932e43736933e80a12cea064b5967e05224215b315b483bc01decb31b93b8f/469-1-KW-MarketingCollateral2016-35.jpg)
![](https://freight.cargo.site/t/original/i/e086a3e9a06608cc4cf8418f0cef7690b80a70f0c76b1dc98c39812bcc87c345/dobel-book-1.jpg)
![](https://freight.cargo.site/t/original/i/d01254e8a5ca16356f45e6c2a5dfb14523d47c466f7faedb07328df7c5a7c541/0808-DOBEL-Booklet-v4-4.jpg)