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Maestro Dobel Tequila


The "Rewritten" campaign highlights the revolutionary technique developed by Maestro Dobel to create the world's first clear, multi-aged tequila, featuring rule-breaking musician and entreprenuer Perry Farrell. The brand look & feel was overhauled across marketing collateral and digital platforms to create a rebellious new mystique.

—Brand Design
—Web Design
—Print Design
—Art Direction

—Print Collateral
Agency: Kraftworks
CD: Neil Kraft
Senior AD: Karen Lee